by greggd » Nov 7th, '06, 08:48
Gerard: I also agree with you on the name issue. It does not connote ..... cleanliness.
How about K2 Koal. Maybe someone could write a jingle "K2 Koal is number one."
Another packaging thought. Perhaps you could package a uniform sized extruded lump (I am obsessive compulsive about storage attributes of CEL) in a larger size (25 lbs) square plastic pail. The top would have to be seal-able waterproof for those of us who like to store stuff outdoors. I realize that there are ecological concerns with plastic, but the convenience (pet foods are an example) might out weigh that aspect. Maybe a rebate on sales to a renewable (name your favorite fuel source) tree.
The people you are selling to are a demanding, driven lot. Price will always be a factor, but it is not the largest determinant of a sale or no sale.
To paraphrase Barry Goldwater on this election day "Extremism in the pursuit of barbecue excellence is no vice"
Food for thought.